LIBRARIES AND MARKETING AS A STRATEGIC ELEMENT OF IMPROVING THE QUALITY OF THEIR SERVICES

Authors

  • MARINA NIKTA Coordinator of the Municipal Library of Korydallos Manager of Cultural Units

Abstract

The study is part of my thesis on: "Municipal Libraries in a Crisis: Designing and Creating a Communication Action Plan for Libraries Survival and Development". It was prepared in 2015 as part of the Master's Degree Program in the Department of Cultural Management of the Hellenic National Academy of Sciences, supervised by Professors Irene Sifaki and Marianna Psylla.

Downloads

Published

2019-09-18

Issue

Vol. 8 No. 2 (2019): June 2019 Issue

Section

Articles