A Study on the Usage of Mass Media Information Communication Technology among the Farming Community of Mandya District, Karnataka State, India

Authors

  • Dr. Devaraj University Librarian, University of Agricultural Sciences, GKVK, Campus, Bengaluru-560065
  • Stanley Madan Kumar University Librarian, Lakshmaiah Block, Ganga Nagar, Bengaluru
  • S. Usha Kumari 3Central Forest Library, Government of Karnataka
  • Dr. Machendranath 4University Librarian, University of Agricultural Sciences, Lingsugar Road, Raichur-584102,Karnataka,

Keywords:

Mass Media, Analysis of Communication Channels, Farming Community, Impact Factor, ICT

Abstract

Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

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Published

2019-02-11

Issue

Vol. 6 No. 3 (2017): September 2017 Issue

Section

Articles