Use marketing as a strategy for skill development Tablets, QR, AR – our journey from printed book collections to a social place
Keywords:
Marketing, Skill Development, Tablets, going Mobile, Augmented Reality, QR, Digital Library, Physical SpacesAbstract
Uppsala University Library has worked with different techniques to highlight Electronic Materials in the Physical Space. QR Codes, Digital Screens, Tablets and Augmented Reality has been used. Through these projects has several Spin-off effects proved: Creative Ideas Provides Opportunities for Professional Development of Staff as well as new Projects like how users can reach our content mobile.