Use marketing as a strategy for skill development Tablets, QR, AR – our journey from printed book collections to a social place


  • Linda Vidlund Uppsala University Library, Section for E-resources
  • Cecilia Petersson Uppsala University Library, Library for Economic Sciences


Marketing, Skill Development, Tablets, going Mobile, Augmented Reality, QR, Digital Library, Physical Spaces


Uppsala University Library has worked with different techniques to highlight Electronic Materials in the Physical Space. QR Codes, Digital Screens, Tablets and Augmented Reality has been used. Through these projects has several Spin-off effects proved: Creative Ideas Provides Opportunities for Professional Development of Staff as well as new Projects like how  users can reach our content mobile. 




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