LIBRARIES AND MARKETING AS A STRATEGIC ELEMENT OF IMPROVING THE QUALITY OF THEIR SERVICES

  • MARINA NIKTA Coordinator of the Municipal Library of Korydallos Manager of Cultural Units

Abstract

The study is part of my thesis on: "Municipal Libraries in a Crisis: Designing and Creating a Communication Action Plan for Libraries Survival and Development". It was prepared in 2015 as part of the Master's Degree Program in the Department of Cultural Management of the Hellenic National Academy of Sciences, supervised by Professors Irene Sifaki and Marianna Psylla.

Published
2019-09-18
How to Cite
NIKTA, MARINA. LIBRARIES AND MARKETING AS A STRATEGIC ELEMENT OF IMPROVING THE QUALITY OF THEIR SERVICES. Qualitative and Quantitative Methods in Libraries, [S.l.], v. 8, n. 2, p. 189-207, sep. 2019. ISSN 2241-1925. Available at: <http://qqml-journal.net/index.php/qqml/article/view/592>. Date accessed: 06 dec. 2019.