The Cost-Benefit Factor: A Tool between Management and Marketing

  • Sabine Graumann TNS Infratest, Senior Director, Business Intelligence, Munich, Germany
  • Nicole Petri Head of Marketing, German National Library of Science and Technology (TIB), Hannover, Germany

Abstract

Today, scientific libraries have to serve a whole range of customers including collaborative partners, third-party funding agencies and political authorities. Funded by public investment, libraries have to deal with the question of their added value for the knowledge society. Up to now, the responses have been more concentrated on the qualitative rather than the quantitative aspects. The contingent valuation method will give an answer. 

Published
2017-05-14
How to Cite
GRAUMANN, Sabine; PETRI, Nicole. The Cost-Benefit Factor: A Tool between Management and Marketing. Qualitative and Quantitative Methods in Libraries, [S.l.], v. 1, n. 2, p. 129-140, may 2017. ISSN 2241-1925. Available at: <http://qqml-journal.net/index.php/qqml/article/view/51>. Date accessed: 21 sep. 2020.