A Study on the Usage of Mass Media Information Communication Technology among the Farming Community of Mandya District, Karnataka State, India

  • Dr. Devaraj University Librarian, University of Agricultural Sciences, GKVK, Campus, Bengaluru-560065
  • Stanley Madan Kumar University Librarian, Lakshmaiah Block, Ganga Nagar, Bengaluru
  • S. Usha Kumari 3Central Forest Library, Government of Karnataka
  • Dr. Machendranath 4University Librarian, University of Agricultural Sciences, Lingsugar Road, Raichur-584102,Karnataka,

Abstract

Mass-media plays a very important role in bringing about change in the behavior of users by putting across the useful information, which leads to decision making for adoption of innovation. Among the different Mass-media channels radio and television are becoming popular for farm, home, community and entertainment programmes. This paper discusses the Usage of Mass Media Information Communication Technology among the farming community of Mandya District, Karnataka State, India.

Published
2019-02-11
How to Cite
DEVARAJ, Dr. et al. A Study on the Usage of Mass Media Information Communication Technology among the Farming Community of Mandya District, Karnataka State, India. Qualitative and Quantitative Methods in Libraries, [S.l.], v. 6, n. 3, p. 423-432, feb. 2019. ISSN 2241-1925. Available at: <http://qqml-journal.net/index.php/qqml/article/view/419>. Date accessed: 03 aug. 2020.