Use marketing as a strategy for skill development Tablets, QR, AR – our journey from printed book collections to a social place

  • Linda Vidlund Uppsala University Library, Section for E-resources
  • Cecilia Petersson Uppsala University Library, Library for Economic Sciences

Abstract

Uppsala University Library has worked with different techniques to highlight Electronic Materials in the Physical Space. QR Codes, Digital Screens, Tablets and Augmented Reality has been used. Through these projects has several Spin-off effects proved: Creative Ideas Provides Opportunities for Professional Development of Staff as well as new Projects like how  users can reach our content mobile. 

Published
2017-05-28
How to Cite
VIDLUND, Linda; PETERSSON, Cecilia. Use marketing as a strategy for skill development Tablets, QR, AR – our journey from printed book collections to a social place. Qualitative and Quantitative Methods in Libraries, [S.l.], v. 3, n. 3, p. 583-589, may 2017. ISSN 2241-1925. Available at: <http://qqml-journal.net/index.php/qqml/article/view/165>. Date accessed: 31 mar. 2020.